Privacy Policy

1. Introduction

AM Competitions Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect information you provide directly to us, including:

• Name, email address, phone number, and postal address
• Date of birth and identity verification documents
• Payment information (processed securely through our payment providers)
• Competition entry history and preferences
• Communications you send to us

We also automatically collect certain information when you use our services:

• Device and browser information
• IP address and location data
• Usage data and browsing patterns
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

• Provide and improve our services
• Process competition entries and payments
• Contact you about draws, winners, and prizes
• Send marketing communications (with your consent)
• Prevent fraud and ensure security
• Comply with legal obligations
• Analyze usage patterns to improve user experience

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: To fulfill our obligations under our Terms of Service
• Legitimate Interests: For fraud prevention, security, and service improvement
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing

We may share your information with:

• Payment processors to process transactions
• Delivery partners to fulfill physical prizes
• Analytics providers to understand service usage
• Legal authorities when required by law
• Professional advisors (lawyers, accountants)

We do not sell your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfill the purposes described in this policy. Specific retention periods include:

• Account information: Until account deletion, plus 7 years for legal compliance
• Competition entry data: 7 years from the draw date
• Marketing preferences: Until you unsubscribe
• Analytics data: 26 months

7. Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Limit how we use your data
• Portability: Receive your data in a portable format
• Objection: Object to certain processing activities
• Withdraw Consent: Where processing is based on consent

To exercise these rights, please contact us at privacy@amcompetitions.co.uk

8. International Transfers

Your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.

9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we learn we have collected data from a child, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and, where appropriate, by email.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: privacy@amcompetitions.co.uk

Address: AM Competitions Ltd, 123 Competition Street, London, EC1A 1BB

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk